SOCIAL mediaODESZA
2024
I managed the ODESZA account through the AVOD and TVOD release of their film, their first live album release, the Finale leg of their record-breaking 2-year touring cycle, an EP release, merch drops, headline festival appearances, and a Las Vegas residency.
My Role: Social + Tour Media Manager
Time Frame: December 2023 - July 2024
Skills: Project management, copywriting, digital analysis, content curation, leadership, cross-functional collaboration, community management, editing, SMO, organization
Outcome: Sold over 244K tickets across 11 dates, including three sold-out nights at both Madison Square Garden and The Gorge Amphitheater, and increased followers by 35K on Instagram and 16K on YouTube over six months.
FOREIGN FAMILY COLLECTIVE
2021 - 2024
Foreign Family Collective is the label home for an incredible roster of artists. In addition to artist-related content, my role highlights the rare family-oriented environment and the creative talent who collaborate with the label.
Role: Social Media + Brand Manager
Time Frame: August 2022 - Present
Skills: Project management, product management, brand development, copywriting, community engagement, content curation, event coordination
Outcome: Increased followers across socials platforms by 20K, drove creative for two festival stage takeovers driving brand awareness, produced two series for YouTube, and expedited retail pop-up shops across 5 cities.
ODESZA DRUMLINE
2024
The ODESZA Drumline (ODL) is a massive part of the ODESZA live show. The Drumline account is all about showcasing the drumline’s talents and personalities.
Role: Social Media Manager
Time Frame: January 2024 - July 2024
Skills: Content curation, group coordination, editing, media planning, organization, photography/videography, reactive sharing, community engagement
Outcome: Increased followers by 5% over 5 months.
